h264: Add support for alternative transfer characterics SEI

The use of this SEI is for backward compatibility in HLG HDR systems:
older devices that cannot interpret the "arib-std-b67" transfer will
get the compatible transfer (usually bt709 or bt2020) from the VUI,
while newer devices that can interpret HDR will read the SEI and use
its value instead.

Signed-off-by: Vittorio Giovara <vittorio.giovara@gmail.com>