avutil/common: add FFDIFFSIGN macro

This is of use for defining comparator callbacks. Common approaches like
return x-y are not safe due to the risks of overflow.
Furthermore, the (x > y) - (x < y) trick is optimized to branchless
code.
This also documents this macro accordingly.

Reviewed-by: Michael Niedermayer <michael@niedermayer.cc>
Signed-off-by: Ganesh Ajjanagadde <gajjanagadde@gmail.com>